Sunday, January 26, 2020

Critic The Pestel Analysis As Model Commerce Essay

Critic The Pestel Analysis As Model Commerce Essay The topic of the project concerns research questions, which are based on previous observations over Bohemia Travel Agency. It is an interesting topic to follow, because of the arising opportunities for the company. With the long years of experience in the tourism sector, the company has already created image and during the whole years that positive image increased the profitability of the company. While becoming a leader on the market, the travel agency increased the potential of its performance, so that is the main reason of choosing the certain company and the researched questions. The investigation of finding solution to these research questions are strictly related to pursuing an appropriate theories. These theories bind together with appropriate analysis will open the future paths for increasing the business performance of the company. As mentioned in the problem formulation and the methodology the project will harshly follow the strategy of the travel agency and based on the strategic direction and choices, we will find a better ways for the company to develop and expand its business. The usage of the theory will start with examination of the macro-environment. The analysis is the first step of the planning process, as it helps to identify issues to be removed in the development and implementation of effectiveness in the business development. In this sense, it is crucial to examine the microenvironment and immediate impact on the organization. The most commonly used technique is the so-called PESTEL analysis divides the entire external environment of six segments, thus covering almost everything that can affect the organization. These six areas are: economic, political, social, technological, environmental and legal. The thing that should be considered when one PESTEL analysis is conducted is to identify the environmental factors that affect the organization in the long term, and arrange them in order of importance. When the organization develops the strategy, there is a variety of important factors they have to consider. We are going to take a look at all the factors that affect the economic environment and examine the relationship between business and the environment. This part will explain the key macro-economic variables that affect the business of the organization and will identify the trends in these variables. The PESTEL model will assess how changes might affect the company and will evaluate the strategies that the company might deploy in response. Thus, we are using that model in our research. The plan of action of the travel agency could be always ruined by the external economic changes, thus the PESTEL analysis will help us in finding out the appropriate solution for the further strate gic choices. According to Farnham (1999), the PESTEL and Porters (1980) five forces model provide a useful start for analysis the external environment and providing a crucial set of inputs for strategic development and implementation. (P. Rudolpf, 2005) It is important to critic the PESTEL analysis as model, because it clarifies the external factors of the company, but these factors (Lynch 2006) are viewed as almost uncontrollable. In addition (Sutton 1988) suggests that analysis of the external environment is undertaken to gain competitive advantage and improve long and short term planning. McMillan and Tampoe, (2000) state that the PESTEL framework represents a guide to the general environment but is based only historical data and the past, but it refers to forces of changes in the environment and can be used to forecast the future. In other words, understanding changes taking place currently is an important guide to anticipating the future (Fahey, 1986). (Aguilar 1967; Choo and Auster 1993) suggest that the external environment in relation to an organisation or business is where information that is of critical importance can be analysed. This in turn will help the strategic planning and future development of the organisations future. Organisations and businesses choose to analyse the external environment in order to understand forces out with the business or organisation that can change a proposed strategy instantly. Organisations and businesses do this in order to avoid any surprises and in turn identify threats and opportunities. Such as the SWOT/TOWS analysis, the PESTEL analysis has been discussed and proposed as an excellent tool by many authors and researchers (Lynch, Sutton, Farnham. In addition (Sutton 1988) suggests that analysis of the external environment is undertaken to gain competitive advantage and improve long and short term planning. Moreover (Lynch 2006) asserts that external factors outside the business or organization are viewed as almost uncontrollable. In addition we will say that conducting the PESTEL analysis will be much more reliable than any other models, because it strongly influences our further strategic choices. The next step of in understanding the firms competitiveness is to look at the competitive arena in an industry. Porter five forces model is created by Michael Porter in Harvard University (1979). The aim of the model is to analyze the industry in order to identify the level of intensity regarding the competition and attractiveness of the industry. A good technique for analysing the microenvironment is Porters five forces model that helps to identify the level of competition in an industry (Stonehouse, 2001). However, it is essential, by using this model, to consider the characteristics of the industry in regard to technological and economical environmental aspects and the influence of the government in regulation competition (Porter, 1980). According to variety of authors (Porter, Kotler, Lynch, Hollensen etc.) the external environment should be accompanied with competition analysis. That is why our next step will be based on the authors advices. In our case, that is the Porters five forces analysis. As already described in the methodology part (see the previous chapter above), the Porters five forces are going to clarify our picture of the competition in the tourism sector of the chosen travel agency. One of the most useful frameworks for analyzing the competitive structure has been developed by Porter. Porter (1980) suggests that competition in an industry is rooted in its underlying economic structure and goes beyond the bahaviour of current competitors. (Hollensen, 2010) As we can see, one of the authors following the Porters model is Svend Hollensen, who as an Associate Professor can confirm the benefits of using the Porters five forces as a constructive model of analyzing the competition in the industry. Moreover (Hollensen, 2010) asserts that the goal of competition analysis is to find a position in industry where the company can best defend itself against the five forces, or can influence them in its favour. If we agree with Hollensen (2010), there will be two possible outlines for our travel agency positive and negative. But no matter of the final results, in overall, the analysis will ensure and confirm our further strategic choices and will influences on our proposal of investment plan. Michael Porters five forces model was also harmed of other authors criticism, such as Lynch who says that the model assumes that there are no changes in the industrial environment but in fact the market is very flexible. This is shown for example on the enormous growth of the e-commerce sector. If you use this tool, you have to repeat this analysis continuously. (Lynch, 2009, p. 101-102) The main reasons why Porters five forces has endured much criticism are that the world radical economic changes has occurred since the time the model has been developed; there is a very strong impact of internet on the industry. Of course, the recent years, there are authors, investigating the strategic planning in the business and one of them Larry Downes stated that Porters five forces are no longer viable. Due to that reason, Downes has developed three new forces, which are: Digitalization, Globalization, and Deregulation. Downes insists that Porters five forces model is obsolete. Downes arguments are convincing. In fact, digitalization, globalization and deregulation have become powerful forces during the last years, but Porters models rarely take them into consideration. Todays markets are highly influenced by technological progress, especially in information technology. Therefore, it is not advisable if not to say impossible to develop a strategy solely on the basis of Porters models. (Recklies, 2008) Downes critique of Porter implies that Porters models focus too much on the economic conditions of their era of origin. Therefore, their viability is limited under changed conditions. We need to add here that Downes new forces are derived from the economic conditions of their particular era too. Within some years or decades, they will have lost some of their importance because other developments have taken over the driving role. (Downes, 1997) Further criticism comes from those who say the model simply provides a snapshot of an industry, rather than a more dynamic picture which says something about the future, and can be more readily translated to strategy. Lawton argues, however, that the idea of assessing substitutes does bring dynamism, highlighting where the challenges will come from. Then there are those who criticise the model for having missed out a vital stage in the process of assessing the market. Lampel says: It doesnt explain how to define the industry, and sometimes that is a tricky question. Porter picked industries that were easy to identify, but a lot of people get the industry wrong, so the analysis is worthless. Some people argue that defining the industry is the critical input of knowing where you stand. (SPS, Nov. 2009) However, some criticism has been made that the five forces are an analytical tool and rather static. Rumelt, (1991) suggested that companies have company-specific preferences of strategic development regarding profitability, which has lager influences than the competitive forces of environment. Furthermore, the five forces largely ignores the human resources aspects of strategy (Farnham, 1999), which will be of increasing importance in the future. But still we can stick to the proving of PESTEL analysis combined with Porters five forces, because as Thomas Lawton, professor of strategic management at Cranfield says: In a sense transposing the PESTLE ideas onto the Five Forces is the best way. (SPS, Nov. 2009) The very next theoretical model conducted in our project will be SWOT/TOWS analysis. The SWOT analysis is a rottenly used strategic tool in bigger or smaller organizations. It examines the internal and external environment of a company and gives a clearer picture for an organization of its strengths, weaknesses, opportunities and threats. SWOT analysis is developed by Albert Humphrey, who named the strategic tool alternately SWOT Matrix. The matrix is also described by (Jobber and Fahey 2006) as the structured approach to evaluating the strategic position of a business or organisation by identifying its strengths weaknesses opportunities and threats. (Lynch 2006) furthers the view of (Jobber and Fahey 2006) by suggesting that the SWOT analysis is how a business or organisation can further their development from the PEST and Porters Analysis and make an amalgamation of the analysis of the internal and external environment by doing the SWOT analysis. On the other hand, the SWOT has end ured a lot of criticism of variety of authors and researchers, working in the field. In relation to the external factors of the SWOT analysis (Johnson Et al 2009) suggest that the analysis of opportunities and threats is extremely valuable when the organisation or business is looking to formulate a proposed strategic plan for the future. Other criticism is provided by (Mintzberg 1994) who suggests that SWOT is the main cause of what is considered there an excessive formalization of the strategy making process. Many authors (Baramuralikrishna and Dugger 1998; David 1997; Hill and Westbrook 1997; Johnson et al 1989; Thompson and Strickland 1998; Wheelan and Hunger 1998) suggests that this usage rarely amounts to much more than a poorly structured, very general, hastily conducted exercise that produces unverified, vague and inconsistent inventories of factors regarded by the proposing individuals as most important components of their organizations strategic situation. Most of the SWOT critics are arguing that the matrix is too superficial and basic. It does not provide detailed analysis of a company and many times it is used in a wrong way. Due to much criticism and conflicts between authors about the SWOT analysis, we decided to conduct the TOWS matrix represented and developed by Heinz Weihrich, Professor of Management, University of San Francisco. He writes a detailed article about TOWS analysis, also called The TOWS Matrix A Tool for Situational Analysis. (Heinz Weihrich, GODINA) has two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the companys weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. In his article Heinz Weihrich is describing in details the ways of usage the matrix and the main benefits of using the matrix. In contrast of the SWOT analysis, the TOWS one is much more reliable and appropriate to conduct in our project, because it is focused in analyzing the company in much more details and gives much flawless picture of how to turn the weaknesses into strengths and the threats into opportunities. The TOWS matrix is combining the whole four outlines of the matrix and creates the opportunity of better observation into the internal and external factors influencing the company. Even sometimes the threats could ruin the forecasting, the TOWS help the company to forecast easily and once understood the strengths and the weaknesses, the company could find better future opportunities to develop. The relation between providing TOWS and the other strategic tools PESTEL analysis and Porter dive forces is that all the models and theories are bind together in building the most appropriate path for the company to find the most accurate strategy for the better performance of the company. The very next strategic tool of the project is the model of Igor Ansoff, who created the product-mission matrix, in other word the so-called Ansoff matrix. The matrix allows companies to realize the risk component of various growth strategies, including product versus market development, and diversification. The Ansoff matrix presents the product and market choices available to an organization. Herein markets may be defined as customers, and products as items sold to customers (Lynch, 2003). When developing the Ansoff matrix, the inventor Igor Ansoff aimed to measure the growth of risk that the company might take when choosing different directions of strategy. According to the matrix, we can say that the more different the territory is, the higher risk is taken. Managers of organizations should be aware of how to manage the risk appropriately and to take into considerations the right decisions. The Ansoff matrix helps the company to increase its profit by entering in new business oce ans. The strategies taken by a company may have huge consequences and that is why the risk should be observed carefully. However, due to these reasons in our project we will conduct an analysis over Ansoff matrix and will see how the strategies will work for it and for its future performance. As also known, the Ansoff matrix was developed 1957, but a few years later the Igor Ansoff realized that his work was not unique, because a similar matrix was developed earlier.Moreover few years after Ansoff matrix was much criticized by Henry Mintzberg, who didnt like the idea of strategy being built from planning, which is supported by analytical techniques.

Saturday, January 18, 2020

Hpv Controversy

Whitney Sienko McInnis December 6, 2007 â€Å"HPV Vaccine Controversy† The recent news of a vaccine that could prevent a large percent of cancer deaths in the United States alone would generally be considered a reason to celebrate. However, the current attempts of many states, including the governor of Texas, Rick Perry, to pass an ordinance making it mandatory for preteen girls to have the Gardasil vaccine to protect them from some of the forms of cervical cancer caused by HPV has met a great deal of opposition. The objections to this legislation getting passed are primarily voiced by concerned parents who believe that the vaccination is too new to the market and that the long term effects are still too unknown.. This essay will discuss what genital HPV is and how it causes cancer in women, will describe the Gardasil shot and the attempts to make it a mandatory vaccine inoculation for schools in the United States and will detail both sides of the controversy surrounding it. Though the benefits of this vaccine could greatly outweigh the risks, the governor attempting to force a mandate requiring the vaccine to be given to all sixth grade girls could be considered an imposition on parents’ right to choose what is best for their children. Genital HPV is a sexually transmitted disease that is caused by the human papillomavirus (â€Å"Genital HPV Infectionâ€Å"), a group of viruses that contains more than 100 strains, 30 of which are sexually transmitted. This disease is spread by genital contact, and the carrier generally has no signs or symptoms of the infection. The only way to fully protect oneself from contracting HPV is to have no genital contact with another person. That is why it is no surprise that more than 20 million people currently have this infection and that 50 percent of sexually active persons will contract it at some point in their life. There is no cure for HPV, but it is possible for the infection to go away on its own. Though it is usually an asymptomatic infection, it occasionally causes genital warts and mild discomfort, but the greatest danger of this infection is in the ten identified strains that have been linked to cervical cancer in women. Most of the deaths caused by cervical cancer are in women who did not undergo routine pap smears to check for abnormalities. Since persons infected with HPV rarely show any signs or symptoms of an infection, it is often detected too late if at all. It is estimated by the American Cancer Society that in 2007, approximately 11,150 cases of invasive cervical cancer will be diagnosed in the United States, and, though the death rate is declining every year because of an increase in pap smear testing, cervical cancer will still kill about 3,670 women this year (â€Å"What is cervical cancer? †). Development of a vaccine to protect against HPV began in 1993, and the trials for the Gardasil vaccine itself began in 1997. After only nine years of testing, Merck submitted an application to the FDA for fast-track approval (CQ Researcher 419). It took only four clinical trials before the FDA approved Gardasil (Mendenhall), and the drug was approved by the FDA for only eight months before it was first mandated. Gardasil is used to prevent HPV and the cervical cancers that are caused by certain strains of the virus, such as types 16 and 18 which are responsible for about 70 percent of all cervical cancers diagnosed in the United States (McClain). It also protects against two of the strains that are known to cause genital warts. Gardasil was licensed in June 2006, and within a month states such as Michigan were already proposing to mandate the vaccine for girls as young as eleven. In February 2007, Texas governor Rick Perry ordered the vaccine for sixth-grade girls (â€Å"Texas Plans for Mandatory HPV Vaccine Fuel Controversy† ), only to have more than two-thirds of the Texas House of Representatives vote to rescind the executive order (Lang). In response to the twenty two states that were proposing to mandate this vaccine, Representative Paul Gingrey from Georgia reintroduced the Parental Right to Decide Protection Act (CQ Researcher 419). There are many reasons that this vaccine could be beneficial, not only to our society, but to many of the underdeveloped nations of the world in which HPV and cervical cancer are still considered to be an epidemic (MacDonald). It could save the young women who get the vaccine from the future trouble of ealing with a highly invasive cancer, as well as protect them from the embarrassment that comes with contracting a venereal disease. However, the controversy of this topic is not in whether the vaccine is a benefit to women’s health, which many, including the FDA and the Centers for Disease Control, believe that it is; but in the debate over whether it is the parents’ right, not the states’, to choose what is best for their child. The question of mandatory vaccination raises medical, moral and legal issues that are not easily reconcilable (Lovinger). Many parents are opposed to the mandating of this vaccine for three reasons. First, HPV is not spread by casual contact, as are the other diseases that children are vaccinated against for the safety of the classrooms. Second, the vaccine has only been approved for a short while, thus not all of the side effects and long term effects are known. Last, parents are afraid that by getting their child vaccinated against a sexually transmitted disease they will be encouraging promiscuity. Gardasil would become the first vaccine mandated for school-aged children that targets a microbe spread primarily through sex. (Wallis) Many have questioned whether an STD vaccine should be required for school attendance, since genital HPV is sexually transmitted as opposed to being spread by casual contact. Whooping cough, polio, Hepatitis and measles are just a few of the vaccines that children must already have in order to attend many public schools, and all of these infections are easily spread either by being in contact or close proximity of someone who is infected (CQ Researcher 415). These infections are all rapidly spread and have the possibility of becoming an epidemic at a school, which is the reason that it is necessary for children to have them. You cannot get genital HPV by shaking hands or sitting next to another child in class, so there is insufficient reason for the vaccine to be mandatory for school attendance (CQ Researcher 416). If parents’ would like to willingly give their daughter the shot, then it is a family choice. Also, there is still much uncertainty about the inoculation’s long-term safety and the possibility of dangerous side effects. While the most common complaint by girls that have received the shot is pain at the site of injection, a national watchdog group using the Freedom of Information Act has uncovered more than 1,600 reports to the FDA of â€Å"adverse events† linked to Gardasil, with 371 of those events being ranked as â€Å"serious†. These â€Å"effects† included three deaths from blood clots and heart problems, which Merck was quick to explain away by blaming birth control pills and pre-existing conditions. Other reactions included paralysis, seizures and fainting (McClain). There has also been some debate on the means in which the trials to test the drug were conducted. The clinical studies done only included 1,200 girls under the age of 16. Barbara Loe Fisher, co-founder and president of the National Vaccine Information Center is concerned about these studies as well and she stated, â€Å"That is just not enough information. What is the scientific evidence that it is safe and effective to use in the age group for which it is recommended? If you look at it on balance, it has not been proven. † Diane Harper, director of the Gynecological Cancer Prevention Researcher Group at Dartmouth Medical School called the inoculations â€Å"a great big public health experiment. Many parents are upset at the thought of their children becoming the â€Å"guinea pigs† for this vaccine and are concerned about the many stories that they have heard or read in the news about the possible long-term effects and the side effects that may not be mentioned on the pamphlets at the doctor’s offices (Gulli, George and Intini). Finally, many parents are con cerned that they will be sending the wrong message to their children by giving them a shot to protect against an STD. Some people have raised the issue that we could be sending teenagers the message that we expect them to be sexually active. A study done by the University of North Carolina showed that one in ten parents was concerned that the vaccination would encourage their children to have more sex (â€Å"Will Teenage Girls Have More Sex? †). Though the abstinence based teaching of sexual education in our country falls many times on the deaf ears of the hormone-run youth of society, forcing every student, even those who may not be at risk, to have the Gardasil shot is somewhat extreme. Overall, this is a decision that needs to be made in the home, not in the courtroom. In conclusion, the controversy surrounding this topic is more a battle of family right to choose verses the state government’s level of involvement in the health of our children. Once the vaccine’s long term effects have been more studied and the vaccine has earned a more respected reputation, I believe that people will grow to accept that it is simply another way to protect those that we love from a devastating disease. However, it should be the decision of the parents in cooperation with their child’s physician of when and how to protect our children from such obstacles in life. Though the Gardasil vaccine is a victory in protecting the lives and bodies of women all around the world, forcing nine year old girls to have the Gardasil shot as an obligation to school attendance is overstepping the boundaries between a family’s choice and the will of an unacceptably paternalistic government. Word Count: 1678 Sienko

Friday, January 10, 2020

Lessons from Invictus

Invictus: Lessons about Leadership The movie Invictus provides a plethora of lessons about good leadership. First, the movie teaches us about how a good leader leads by example. This is because he/she know how important it is to people look up to them. An example set by the leader helps to drive people ahead when they see that what they are being told to do is in fact possible. The second lesson that the movie teaches about leadership is that a leader does not delve in to the self-serving act of revenge. This is because he/she recognize that the needs of the many must come before his.The third lesson is that a leader has a lot of belief in the goodness of others. He/she truly believe that given a fair chance people can reform and turn for the good. The forth lesson that the movie teaches us is that a leader must have a lot of self-belief. As a result when faced with adversity a leader will never back down. In fact he/she will further strengthen their resolve a push forward even harde r. The fifth lesson is that a leader know that he/she can alone work towards the fulfillment of the vision. Thus, when the need arises, a leader learns to trust the abilities of those who work for him by delegating.The sixth lesson that the movie teaches us is that a good leader give due importance to every one of his followers, no matter how seemingly small their role might be. This is because he/she know that every little bit matters and thus each individual must be give respect. The seventh lesson is that a leader must combine his /her vision with action as the leader realizes that a vision without it is impotent. The eight lesson the movie teaches is that a leader has a very clear vision about where he/she wants to go.This results in high self-belief and at times results in leaps of faith, when the situation demands it. The ninth lesson that the movie teaches us is that a leader is humble both in victory and defeat. This is particularly true in victory where he/she never claims the victory for him/her self but rather a victory for all. The final lesson that I have learned from this movie is that a true leader is truly passionate about his/her vision. Thus a leader is all about self-sacrifice for the fulfillment of his/her goals, despite all odds and adversities.

Thursday, January 2, 2020

Mother Tongue - 767 Words

Mother Tongue, by Amy Tan Comprehension 1. What Tan is classifying in this essay is the different kinds of English she uses. 2. Tan identify the different categories she discusses in â€Å"Mother Tongue† almost in the last paragraph, where she named all the kind of English she uses. 3. Tan does illustrate each category she identifies 4. Some specific situations where Tan says her mother’s â€Å"limited English† was a handicap is when her mother could not be able to talk directly with people, or would not be taken serious by the people she talked to. 5. One of the effects that her mother’s limited English has had on Tan’s life is the fact that, that was the language that helped shape the way she saw things, expressed things, and†¦show more content†¦Style and Structure 1. This essay’s style is relatively informal. I do not think a more formal style would strengthen her credibility, at least not necessarily, because more than anything, she narrates a personal experience. 2. In paragraph 6, Tan quotes a passage of her mother’s speech. With this quotation, the purpose that she wants to serve is show how her mother uses the English language to express herself. 3. In paragraphs 10 through 13, Tan juxtaposes her mother’s English with her own. The point these quoted passages make is to show how different was her mother’s English from her English. 4. Considerer the expression Mother Tongue in Tan’s title. This expression usually refers to the first language learned at home in childhood. In this case, I think it has a literally meaning, it refers to her mother tongue in specific. 5. In paragraph 20, Tan quotes a â€Å"terrible line† from an early draft of part of her novel The Joy Luck Club. I suppose she quote this line to give an example of she used to write. This line is different from the writing style she uses in â€Å"Mother Tongue† in the complexity; â€Å"Mother Tongue† is easier to read. Vocabulary Projects Nominalized: To convert (another part of speech) into a noun, as in changing the adjective lowly into the lowly or the verb legalize into legalization. // to convert (an underlying clause) into a noun phrase, as in changing he drinks to his drinkingShow MoreRelatedMother Tongue1199 Words   |  5 PagesRhetorical Analysis of â€Å"Mother Tongue† written by Amy Tan â€Å"So easy to read†(p.4). Amy Tan ends her essay, â€Å"Mother Tongue† with this short and even grammatically wrong sentence. She tells us this mother’s brief review is a proof of success of her writing. Why does she think that easiness is an essence of her writing? She suggests answers to this question by her essay. In her essay, Amy Tan effectively convinces her readers that â€Å"broken English† is not an inferior language, but justRead MoreMother Tongue Essay795 Words   |  4 Pagesmulticultural people in the world today. For many, the choices of which language they use, and how they use it, correspond to what social or cultural community they belong to. Amy Tan, a Chinese American novelist, portrays this well in her short essay Mother Tongue. Tan grew up in two vastly different worlds, using different Englishes. The first world, which consists of her close family, she speaks what we may call broken or limited English. The second world, which is her business and professionalRead MoreMother Tongue Essay644 Words   |  3 Pagesin her story, â€Å"Mother Tongue†. Tan uses pathos to portray to her audience how through her experiences with her mother and the Chinese language she came to realize who she wanted to be and how she wanted to write. In â€Å"Mother Tongue†, Tan discusses the many ways in which the language that she was taught affected her life. 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Within Demetria Martinez’s book, Mother Tongue, a novel, the character named Jose Luis flees from El Salvador to the United States in order to escape it’s brutal civil war. His choice to flee El Salvador and enter the United States under a false name places him in a difficult situation, both in his moral abandonment of hisRead MoreMother Tongue By Amy Tan1375 Words   |  6 PagesTan, Mother Tongue Language is what allows humans to be creative. Creative in the way we express ourselves, creative in the way we put our ideas forward, creative in the way we correspond with each other and in the way we can touch each other’s lives. It is truly a gift that the other species of our world do not possess, at least not to the extent that humans do! Amy Tan is an American writer and her works probe the Chinese-American experience, especially the relationship between a mother andRead MoreMother Tongue By Amy Tan967 Words   |  4 PagesIn â€Å"Mother Tongue†, Amy Tan describes the several different kinds of English her that she speaks. It is an interesting concept to think about the fact that more than one variation of a single language exist. After reading â€Å"Mother Tongue† I began looking at my own life and seeing if I could recognize the different variation of English that I have come in contact with. After some serious thought, I realized that I have not only come into contact with many different kinds of English, but I speak many